How to build a website and writing content for the search engines, getting more traffic to your website and writing attention grabbing and informative text.

The most important text that you will be writing when building your website on Utopele is the text required in the initial fields which create your Meta tags and initial description. This text should contain any important keywords and search terms that you would like Utopele, Google, Yahoo, MSN and other search engines to choose how to index your website.

They should be relevant to the theme and content of that web page but also be relevant to the overall content of the site. Full and easy to follow instructions are provided whilst building your website. The main content should include reference to these keywords and search phrases but you do not need to blanket the page with nonsensical text trying to fit your keywords into the content.

The search engines will be looking at the overall content of your website, other websites hosted on Utopele and in particular to your network sites; and providing all your web pages, or web pages on your networked sites contain information that is relevant to other pages, the search engines will rank the most relevant pages.

• Why build your website on Utopele
• Choosing your website name
• Choosing your website file names
• The importance of your keywords
• Writing content for the search engines
• Getting more traffic to your website

So make your content informative, use headings that attract attention and make your text readable but content rich. Advice and help is readily available when you are building your site and from our search engine optimisers who will be happy to advise should you need guidance.